With the colder months coming in, Spring Air has launched a media tour that will help promote their newest Breathe™ line, a collection of mattresses that is meant to help asthma and allergy sufferings.
The media tour comprises live and pre-taped interviews with doctrs and representatives of the Asthma & Allergy Foundation of America (AAFA). To speak before the panel is Dr. Beth Corn, who is a specialist at the Mount Sinai School of Medicine in New York City.
Along with expert advises, Spring Air’s focus is also on helping consumers reduce and prevent the spread of allergens not just for this season, but all year round.
According to Spring Air’s President, this media tour is in line with the objectives and slogans of the Breathe Collection. “We want the 70 million U.S. consumers with asthma and allergies to ‘Live Healthier™’ by creating both a better sleeping environment and an overall healthier home environment.”
The interviews with the doctors and experts will be aired on all major networks in their morning programs on television, as well as in radio talk shows. There will also be a webcast available at the AAFA wesbite.