New Breathable Mattress From Secure Beginnings

This is PR from Secure Beginnings maker of eco-friendly baby products.

Secure Beginnings, LLC has developed a product line of air-permeable crib mattresses that have eliminated dangerous materials and has an open cell sleep surface that allows a baby to breathe freely through the mattress. The mattresses also offer a sleep surface that is easily removable for laundering in a conventional wash machine.

The products are made from earth-friendly organic, non-toxic materials. A passive air-flow design reduces overheating to provide baby a comfortable sleep. The products are manufactured in the U.S.

Traditional sheets, bumpers and pads are dangerous because they have the potential to trap carbon dioxide which can cause a baby to rebreathe deadly exhaled air and asphyxiate, or suffocate, or they can become loose and pose a strangulation risk.

No materials that can potentially trap harmful carbon dioxide are used in Secure Beginnings’ Heaven Sent Breathable Crib Mattress and SafeSleep Breathable Crib Mattress.

Published data shows that air permeable bedding is safer than traditional bedding.

Infant sleep-related deaths from suffocation, entrapment and asphyxia have increased in the past two decades. The American Academy of Pediatrics (AAP) has recently expanded its “Safe Sleep” recommendations for parents to focus on a safe sleep environment and take actions to avoid positional asphyxiation and suffocation risk. The AAP recommends parents remove bumper pads from the crib because there is no evidence that they prevent injuries but they add to the risk of asphyxiation, suffocation and strangulation. Some city and state governments have called for a ban on the sale of these unsafe products.

Sad stories abound about families who have been touched by the tragedy of crib sheet deaths. Imagine Kerrie’s horror when she found her eight month old son Ethan with his crib sheet wrapped around him, his tiny body blue and lifeless. Ethan pulled his crib sheet off his bed, rolled around, somehow placed the sheet around his neck and was strangled or suffocated.

Marie Reen found her 13 month old son Jimmy lying lifeless in his crib after his crib sheet became loose. Her story was featured on the ABC television show Date Line.

The fight for safer sleep is personal at Secure Beginnings. The company was founded by three individuals who each lost a loved one to SIDS/positional asphyxiation.

“Government officials and safe sleep educators continue to send a very simple message to parents: remove stuffed animals, blankets, bumper pads and other loose articles from a baby’s crib to “reduce” the risk of asphyxiation, suffocation and strangulation. But that’s not enough,” said Julie Andreae, executive vice president and a founder of Secure Beginnings. “We believe it is more logical to adopt a policy that requires crib mattresses to be air permeable. Air-permeable mattresses go beyond “reducing” risks; they eliminate the build up of carbon dioxide that traditional bedding products and conventionally designed crib mattresses can trap. With air-permeable and machine washable products such as ours, there are no need for objects that can come loose or trap deadly carbon dioxide in the bedding.”

Secure Beginnings is exhibiting this week at the 2012 ABC Kids Expo, the premier juvenile products specialty show that is produced by All Baby & Child, Inc., a partnership of juvenile products manufacturers and industry retailers.

About Secure Beginnings, LLC

Secure Beginnings, LLC is based in Detroit, Michigan. Its mission is to be the standard for infant safe sleep with its line of breathable crib mattresses that incorporate air permeability and passive air flow features. It has eliminated the need for costly and unsafe bumpers, sheets and pads and replaced it with stylish and safe, breathable materials. The company has a patent on its unique mattress system and a carbon dioxide rebreathing assessment has been conducted. In addition to the Breathable Mattress lines for home use, Secure Beginnings is launching mattresses specially sized and designed for daycare centers and hospitals. Visit www.securebeginnings.com for more information.

For more information, contact Julie Andreae, executive vice president of Secure Beginnings LLC at julie@securebeginings.com, or by phone at (586) 219-7112. Or visit us at www.securebeginnings.com.

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