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    Breaking News: CEO Change at Serta Simmons Bedding, Charlie Eitel Out, Genender In

    by Neal Van Patten October 30, 2023 2 min read

    Headshot of Charlie Eitel and New CEO Mark Genender

    In a significant leadership transition that's stirring the mattress industry, Serta Simmons Bedding, LLC (SSB) has announced Mark Genender taking the reins as the Interim Chief Executive Officer, succeeding Charlie Eitel. This pivotal change comes at a time when the industry is grappling with evolving market dynamics and consumer preferences.

    Eitel's departure, effective immediately, was a decision arrived at following discussions with the board. He remarked, "It has been a privilege to join SSB and set the course for the company’s future," acknowledging the strength and capability of the hands he's leaving the company in.

    Genender, who's no stranger to the bedding industry or corporate leadership, steps in as Interim CEO while retaining his role as Chairman of the Board. His resume boasts of impressive stints at Bristol Growth Capital, LLC, and senior investment roles at Eldridge Industries and Guggenheim Partners. A former partner at Red Mountain Capital and a managing director/partner at Fenway Partners, Genender has been closely associated with SSB's journey, having previously served as a Director on the Simmons Bedding Board. His deep understanding of the industry and experience in investment and growth strategies are likely to be invaluable during this transition phase and beyond.

    This leadership reshuffle isn't just about the top spot. Genender will lead a seasoned team, including Dominick Azevedo (Chief Sales Officer), Rob Burch (Chief Operations Officer), Kristen McGuffey (Chief Legal Officer), Esther Ni (Chief Human Resources Officer), Tim Oakhill (Chief Marketing Officer), and Lisa Wyn (Interim Chief Financial Officer).

    Looking back, just two months ago, Eitel's LinkedIn post resonated with a tone of commitment and forward-looking optimism, thanking retail partners post the Summer Las Vegas Market. He emphasized SSB's focus on quality, timely delivery, and strong marketing support, underlying the core values he championed during his tenure.

    Screenshot of LinkedIn posted from Charlie Eitel thanking employees at the Las Vegas Market.

    Recalling Eitel's journey, his appointment as CEO on July 25, 2023, was a move celebrated by the industry. With his background as a previous CEO of Simmons Bedding and his service on the boards of Mattress Firm and City Mattress, Eitel brought with him a wealth of experience and insights. His focus on strengthening market positions and delivering innovative sleep products set a clear vision for SSB's future.

    Meanwhile, Oakhill's prior role as Chief Marketing Officer at Simmons Bedding, coupled with his innovative approach in marketing, including founding the direct-to-consumer brand Yogabed, has been pivotal in driving growth. His diverse background with firms like IBM and Mattress Firm further adds to the company's strategic marketing endeavors.

    As Genender takes over, the industry watches with keen interest. His interim position places him at the forefront of steering SSB through its ongoing transformation and market challenges. The quest for a permanent CEO is underway, signaling more changes on the horizon for Serta Simmons Bedding. With a mix of seasoned leaders and fresh strategies, SSB is at a crucial juncture, and its next moves will be critical in shaping not just its own future but also the broader contours of the global mattress industry.

    Stay tuned to Mattresszine for more updates and in-depth analysis as this story unfolds.

    Neal Van Patten
    Neal Van Patten

    Neal stands out as a seasoned expert in the mattress industry, blending a notable track record in innovation, digital marketing, and SEO with strategic industry insights. Renowned for his contribution of multiple utility and design patents, Neal's articles for not only delve into product development but also embrace the ever-evolving landscape of digital marketing and search engine optimization, crucial for today's mattress industry executives and aficionados.

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