Your Ultimate Guide to the Mattress Industry

    Finding Your Voice in a World Full of Noise

    by Neal Van Patten October 17, 2023 2 min read

    Crowded crosswalk symbolizing trying to stand out in the crowd.

    The Whispers Amongst the Roar

    In a world obsessed with loudspeakers and even louder proclamations, the quiet ones might believe they don't stand a chance. Everywhere we turn, there’s another notification, another trend, another shout demanding our attention. And amidst this constant cacophony, how does one find, let alone raise, their voice?

    1. Understand the Noise

    First and foremost, we must recognize that much of what surrounds us is merely noise. It's the endless stream of information, updates, and chatter that doesn't significantly change our lives. This noise isn’t always bad; sometimes it’s even enjoyable. But it doesn’t move us, challenge us, or inspire deep thought. Once you filter out the noise, what remains becomes more clear and relevant.

    2. Identify Your Unique Tune

    Every individual has a unique perspective, a different tune. This tune is made up of experiences, beliefs, passions, and hopes. It is not about being the loudest, but about being the truest to oneself. It's about speaking from a place of authenticity. When you tap into that, your voice carries a different resonance — one that others will pause to listen to.

    3. Listen More, Speak Deliberately

    In the rush to be heard, many forget the power of listening. It is through listening that we understand, empathize, and grow. And when we do speak, it's with purpose, intention, and thoughtfulness. A deliberate voice amidst mindless chatter is like a beacon in the dark; it naturally attracts those seeking clarity.

    4. Build Tribes, Not Audiences

    The goal shouldn’t be to scream into a void hoping someone hears. It should be to whisper into the ears of those who care, those who resonate with your message. Seek out your tribe – the ones who lean in, eager to hear what you have to say. They are your amplifiers, your supporters, and your community.

    5. Embrace the Silence

    Between every note in a song, there’s a pause, a silence. That silence is just as important as the notes themselves. It’s what gives rhythm, emotion, and depth. Similarly, know when to be silent, when to ponder, and when to let others fill the space. Your voice becomes more potent when you learn the balance between speaking and pausing.


    In this overwhelming age of information, finding your voice is more about authenticity than volume. It's about connecting deeply rather than broadcasting widely. And as you navigate through the noise, remember: it’s not about how loud you shout, but how truthfully you whisper.

    Neal Van Patten
    Neal Van Patten

    Neal stands out as a seasoned expert in the mattress industry, blending a notable track record in innovation, digital marketing, and SEO with strategic industry insights. Renowned for his contribution of multiple utility and design patents, Neal's articles for not only delve into product development but also embrace the ever-evolving landscape of digital marketing and search engine optimization, crucial for today's mattress industry executives and aficionados.

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