Here’s an interesting piece from Furniture Today which tackles on the power of advertising in business, especially in the mattress retail industry.

Speaking before a group of retailers last May, advertising executive Jon Parks says that mattress stores “shouldn’t shortchange their advertising programs” as research have proven that even with today’s economic climate all over America, companies who cut on their advertising budget are “outperformed” by those who don’t.

The report also assessed trends in online marketing, specifically, shopping for mattresses on the internet, to which Parks noted:

60% of consumers have used the Internet to do product research. So retailers need to leverage their strengths — the “bricks” of their stores — with the clicks that consumers will be making online to learn more about mattresses.

How can retailers beef up their advertising in today’s trend? More tips may be found here.

So, everyone is focused on the fact that this Disney princess supposedly posed naked for this obviously artistic photo (it’s Annie Leibowitz!) for Vanity Fair. But did someone take a note of what was wrapped around her?

While New York Times calls it simple a bedsheet, photoshoot style director, Michael Roberts says that — “It’s a duchess satin stole, Champagne, specially made — I had several made for different photo shoots. I thought this one was really appropriate. It’s about 83 inches long. She’s not wrapped in something skimpy. She had her jeans on. She looked at the screen and loved the picture” Which basically means that the “bedsheet” is a pricey one of a kind.

Put it up on E-bay and you could double how much it’s worth.

Via WWD