There are literally thousands of choices when it comes to bedding these days. And mattress companies keep coming out with new products and innovations to their mattress line.

One of the leading bed manufacturers in the market, Tempur-Pedic International Inc, unveils its latest luxury sleep systems — The BellaFina Bed and The AdvantageBed. in addition to this the company is also unveiling new improvements to their DeluxeBed line.

According to press releases:

The BellaFina Bed by Tempur-Pedic(TM) combines our proprietary TEMPUR(R) material with our innovative TEMPUR-Flex(TM) Dynamic Support Technology. The BellaFina’s two top layers of authentic TEMPUR(R) material gently conform to the body, relieving pressure and providing comfort, while the new TEMPUR-Flex(TM) Dynamic Support Layer interacts with the TEMPUR(R) material to provide a unique and buoyant sleep experience. The BellaFina’s stylish cover is a super-stretchable textile trimmed with MicroSuede sides and is removable, washable, anti-microbial and hypo-allergenic. The BellaFina Bed, which retails for $2,799 (Queen Flat Set), will be available in October 2008.

The AdvantageBed by Tempur-Pedic(TM) continues the Tempur-Pedic tradition of providing pressure-relieving comfort and therapeutic support as the superior alternative to old-fashioned innerspring mattresses. The 8-inch profile bed features a soft TEMPUR(R) material comfort layer on top of a firmer TEMPUR Support Layer and Standard Air flow System that improves air circulation. The bed’s soft velour cover is removable, washable and allergen resistant. The AdvantageBed, which retails for $1,599 (Queen Flat Set), will be available in September 2008.

The DeluxeBed by Tempur-Pedic(TM) has long been one of Tempur-Pedic’s most popular models. Beginning in fall 2008 it will be enhanced with a new stylish, advanced cover made from our exclusive TEMPUR-Tex(R) textile which features a unique three-layer-weave design to keep consumers cool, dry and comfortable. The cover is also removable, washable and allergen resistant. The enhanced DeluxeBed will maintain its current pricing ($2,599 Queen Flat Set) and be available in September 2008.

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The economic crunch is affecting every part of the world and in Mumbai, India, price hikes on raw materials for mattresses aren’t exempt. According to this report, there have been two rounds of price increases for mattresses in the months of June and July of this year, with profits unexpectedly only gaining 15-20%. This development leaves mattress companies no choice but to increase prices of their products.

Prices of mattress seem to be going in only one direction, northwards. This is because of the surge in raw material costs. After nearly 6% hike in June, prices have gone up by another 7% in July. This two rounds of hike have increased the price of a regular size (78”X60”) of mattress to Rs 8,560-8,800 a piece. The premium range mattresses are now priced at Rs 17,500-Rs 26,045.

Global prices of latex, cotton and polyester - the main raw materials for mattresses - have gone up in the past few months. Latex prices went up by 60% while prices of cotton grew by 20% in the last two months. Prices of polyester also surged by 25% in the same period.

The combined price rise of raw materials has affected the profit margins of the industry by 15-20% in last three months, experts said.

The popular mattress brands such as Kurl-On, Sleepwell and Springwel have raised prices of their products to neutralise the spiralling cost of raw materials. Kurl-On chairman and managing director Sudhakar Pai said: “We kept our prices under control for a few months. But now we are forced to increase the prices as the rising raw material costs have been affecting our bottomlines.” Kurl-On is the market leader with a 40% share, marginally ahead of Sleepwell, of the Rs 1,000 crore organised market.

Industry experts said the profitability of the mattress companies are still under pressure, leaving room for further price hike. “Our profitability has gone down by 10% even after we raised prices in July,” said Kurl-On chief marketing officer G Sivaram.

The peculiarity of the industry is that price hike by any of the three major players is normally followed by the others, said Mansuk Shah, a long-time dealer.

Via Economic Times India

Once in awhile, mattress companies do get involve with other activities and community service… it’s not just all about business. And if isn’t about helping preserve the environment, it’s other worthy causes one after another.

For three years now, Sleep Country USA has been hosting a fund-raising party within their community. This year it was all about a Pajama Bowl Party held at a local bowling alley in the Portland and Seattle Area. The event was held to help raise cash donations to support children’s charities.

“We are thrilled to be able to play a significant role in bringing together this generous community for such a fun event,” said Terry Horsley, Vice President of Brand Strategy, Sleep Country USA. “The tremendous response from individuals and businesses enabled us to raise tens of thousands of dollars in cash to our foster care organization partners and heartily support their efforts to ensure foster children have fulfilling childhoods and a successful transition into adulthood. We are overwhelmed by the caring and kindness demonstrated at these events, reinforcing our belief that while not everyone can be a foster parent, anyone can help a foster child(TM).”

But even as the event is over, donations may still be contributed via Sleep Country’s clothing drive. Drop off old or unused clothes to any of Sleep Country’s store across America, and you sure would be able to help thousands of children in need.

Via Earthtimes