New Classic Sleep Products from Dormia, priced at $699-$1,599 are unveiling at this week’s Las Vegas Market, suprisingly after the company has filed for bankruptcy only recently.

The new collection is said to made of “premium European biodegradable Lyocell cover” and visco elastic memory foam.

The company has named the new line as Classic (8 inches), Ultra (10 inches) and Celebration (14 inches) and is of the compressed type, to save on shipping cost.

Other than this, the company is also introducing a new line of thermo-regulating eco friendly mattresses.

The complete details are on Furniture Info.

Danny Seo, the eco-stylist and magazine columnist, has just launched his new line of mattress products yesterday. The mattresses are available at any JC Penney outlet with a price tag of $1599 (Queen0. He’s been working with Simmons’ design team to come up with this eco-friendly brand, which features the following:

• Tencel fabric covering, which is biodegradable.
• Soy based foam, a renewable source.
• Wood frame from sustainable forest.
• 100% recycled materials for steel framing.

Via Danny Seo

Our sister site, Keetsa is making some buzz on the internet with its recent feature on sites like TrendHunter, EcoMoto and Haute Nature. The mattress store has immensely grown in the last year and is slowly becoming a well-known and well-preferred brand name when it comes to eco-friendly mattresses.

Kudos to Keetsa!

Our sister site, Keetsa, has been featured in the media again. Incidentally, today is the actual grand opening of the Fairfield, California Branch located at 1595 Holiday Lane #B2 (Telephone: 425-2233).

Fun fact about your business? We are the world’s first eco-friendly mattress company, first in Fairfield, and our mattresses come in a box you can fit in your car!

What is the most unique thing about this new business? Healthy, eco-friendly, half the prices of major retail beds.

Company’s mission or philosophy? Change the face of bedding and challenge other mattress retailers to be more eco-friendly.

How would you describe your management style? Fun and customer-centered.

Why did you choose to open this type of business, or become involved with this industry? A passion for providing healthy sleep, wanting to change the environment.

How would you describe your clients? Forward thinking, intelligent, care about their health and pocket book.

Via The Reporter

It’s one of the newest products from Rocky Mountain Mattress, which recently released their green product line. Aside from the fact that the mattress is made of natural latex and is therefore safe and eco-friendly, it also makes use of pure organic Juma wool under a cotton/bamboo cover, allowing for proper circulation while keeping the user dry and comfortable.

Via