Scented bed linens? Why not? According to doctors, fragrance enhances the moods and emotions of a person. It has a calming effect, and may especially stimulate better relations in the bedroom. The fragrance include lemon, aloe vera and ginseng and the targeted consumers are newlyweds, as the sheets are perfect for romantic rendezvous. The scented bed linens are guaranteed to last up to 20 washings.

New Delhi, Dec 25 - Lemon, aloe vera and ginseng too — newlyweds can now get cosy in varying fragrances all night long with aromatic bed linen.

In an attempt to cash in on the country’s burgeoning wedding market, city-based brand Maishaa’s Collection is offering bed sheets, pillows and duvets in the three distinct fragrances.

The material used is Egyptian cotton. The delicate scents are inbuilt in the fabric and last for 20 washes.

‘The line titled Fragrance Collection has been created keeping in mind fashion conscious brides and grooms to be,’ Amandeep Singh, director of A.K Retail Inc. that owns the label, told IANS.

‘Newlywed fashion freaks who want to carry their best with them are our target customers,’ he said.

Via Earth Times

Tags: aloe_vera, amandeep_singh, bed_linen, bed_linens, bed_sheets, brides_and_grooms, duvets, earth_times, egyptian_cotton, fashion_freaks, fragrance_collection, MATTRESS Accessories, MATTRESS Shopping, moods, newlywed, newlyweds, romantic_rendezvous, scents, target_customers, wedding_market

This entry was posted on Thursday, December 27th, 2007 at 8:00 am and is filed under MATTRESS Accessories, MATTRESS Shopping.
You can follow any responses to this entry through the RSS 2.0 feed.
You can skip to the end and leave a response. Pinging is currently not allowed.