Here’s the press release to the grand re-opening of Leeds Mattress Store in North Hollywood, after a fire has caused the first store to close down in 2008.

SUN VALLEY, Calif., Jan. 24 /PRNewswire/ — Local entrepreneur and now legendary TV commercial personality, Neil Leeds, is pleased to announce the Grand Re-Opening of his very first store in Southern California in the coming months: “I’m very proud to announce that the original Leeds Mattress location at Laurel Canyon in North Hollywood, established in 1996, is under construction for re-opening in ‘09.” (Check out the company’s long history here in Southern California at http://www.leedsmattress.com/default.html).

The new state-of-the-art mattress center will be located at 6030 Laurel Canyon, North Hollywood – with nearly 7,000 square feet. In 2008, a faulty transformer caused a fire that brought down the original store, with more than 50 firefighters working to put the fire out. The grand re-opening symbolizes the success of the Leeds’ 25-store chain of mattress stores throughout Los Angeles, Orange and Riverside Counties.

Leeds found his first location in North Hollywood in need of desperate repair, so he rolled up his sleeves and brought out his broom and cleaned up the property. Within a few months, he was ready for business. He chose his own name to reflect his personal values – giving back to the community and dealing fairly with everyone he served. Today, quite literally, you can still find him outside sweeping his stores clean, helping his deliverymen to unload the trucks, and helping customers to select new mattress sets.

For Neil, this is all very personal: “There is something special about my first location – it’s like your first love – you never forget. I sincerely appreciate the dedication shown by the North Hollywood community and feel blessed to be such an integral part of the neighborhood.”