by
Lilian on Friday, February 15th, 2008
Ikea UK today launches their ’90 Day Love it or Exchange it’ mattress policy, allowing customers to test an IKEA Sultan mattress within a 90 day period.
‘Love it or Exchange It’ aims to challenge the misconception that low price equals low quality as well as highlight the rigorous testing undertaken across the mattress range. Famous for its Sultan range, IKEA recognizes the difficulties of finding the right mattress to suit individual needs. Experts acknowledge that it takes up to two months for the body to adjust to a new mattress, so 90 days is ample time for consumers to quality and comfort test their mattress.
Sultan Mattresses purchased between February 11th up to August 31st, 2008 are eligible. The deal excludes SULTAN bed bases, SULTAN bed slats or SUKTAN mattress
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