Night shifters and most call center networks keep the city bustling even after 10 PM that business operations still make good even at this hour. 1800mattress is going to capitalize on this beginning March 6th, when it opens its showroom doors to customers, without having to lock it ever. The mattress store will be in operation 24/7 in, ironically, the city that never sleeps.

The chain’s showrooms at 64th St. and Second Avenue, 95th St. and Third Avenue, and 34th St. and Ninth Avenue will remain open for 24 hours a day, 7 days a week. Additionally, the company’s clearance center at 31-10 48th Avenue will also be open continuously.

The bedding retailer is launching the initiative during National Sleep Awareness week, and as part of the nationwide effort, will have medical sleep experts at each of the Manhattan showrooms to offer consumers advice on how to get a better nights sleep for 24-hours, beginning Thursday, March 6th at 10 p.m.

Via