Anybody watching Celebrity Apprentice? Last Thursday task was about creating a window display promoting Vera Wang’s mattress line for Serta. The criteria for judging is based on creativity, brand imaging and entertainment value.

One team did theirs beautifully, and kept the wedding theme Vera Wang is most famous for. While the other team went with the Anthony and Cleopatra motiff. She loved both designs but went with the latter group, for their creativity and entertainment value.

I had not actually seen the episode on full, but I tell you what — being on the TV series will probably do a lot for the sales of Vera Wang’s mattresses.