Therapedic Mattress together with Hickory Springs has launched its latest line of elite latex and memory foam mattresses that retail at about $1,299 to $2,199. First seen at the Las Vegas Market last July, the I-care mattress is shipping to stores.

“I-Care was especially well received by our group because it has a very visual selling story, which will be easily transferred at the point of sale,” said Gerry Borreggine, president and CEO of Therapedic. “In addition, it has a high-tech story to tell – improved support and comfort due to its unique NaturalWave inner construction.”

“Our strength is the breadth of our line,” added Jim Wall, general manager of I-Care, which is produced by Hickory Springs. “Very few mattress manufacturers have the pillows, toppers, mattresses and top-of-bed products that we have.”

Aside from this Therapedic is also launching at least nine types of pillow line, as well as mattress toppers with CopperCare technology (for anti-microbial protection). Pillows will retail at about $35 to $80 while toppers go from $150 to $300.

Via Furniture Today