Simmons is releasing a new mattress line that is said to be “self-adjusting”. Called the ComfortPediq iQ, the mattress will bear the endorsement of Dr. Andrew Weil from the Arizona Center for Integrative Medicine based in the University of Arizona Health Sciences Center.
Simmons hails this new line as the future of sleep, as it offers a full sensory experience especially for those with sleep problems. ComfortPediq iQ is featured with encased foam cylinders the offer support and relief. The mattress also comes without any motors or plugs, and its full details will actually be divulged at a launch party happening later this month.
According to one of Simmons’ founders: “ComforPedic iQ is unlike anything the industry has ever seen, in that it has the ability to change the consumer’s sleep experience. This is a revolutionary product we are bringing to market, one that truly personalizes itself for each consumer’s individual needs.”
Expect a deluge of mobile and digital campaign for the newest and most innovative mattress in the months to come.