Following the release of its Beautyrest®, Natural Care® and ComforPedic® mattress lines, Simmons Bedding Company has announced it is releasing new mattress models for the expansion of their company’s product line.

It is reported that the latest line will feature a more sophisticated collection which will incorporate new technologies that will meet the demands of the consumer.

Says Tim Oakhill, Simmons’ executive vice president of marketing. “The new European Design of our Beautyrest Studio collection is a simple, effective story for retailers to convey when introducing consumers to the Beautyrest brand, plus it facilitates a logical step up progression that will help drive higher ticket sales. We’re also using this Market to illustrate Simmons’ commitment to specialty sleep by expanding our specialty strategies to include the Natural Care Elite latex collection and two new ComforPedic models that feature ventilated foam and infused gel designs.”

Business Wire has the complete details.

Tags: bed, bedding, comforpedic mattress, latex, mattress, simmons

This entry was posted on Tuesday, July 29th, 2008 at 9:16 am and is filed under MATTRESS Business, MATTRESS News.
You can follow any responses to this entry through the RSS 2.0 feed.
You can skip to the end and leave a response. Pinging is currently not allowed.