Even Sealy, a mattress and bedding manufacturer, is getting on with times. The company has created its very own application for the iPhone or the iPod Touch, which can be downloaded for free at the Apple site.
Called the In Bed App, this allows the user to create photos of themselves and put the words “In Bed” on it. The user can then easily share and upload this via any social network platform. The application is meant for humor and entertainment only.
According to Sealy’s Chief Marketing Officer, “We wanted to engage with consumers in a completely different way that allows them to demonstrate their own creativity while driving awareness for the Posturepedic brand. This is definitely first-of-its-kind in the mattress category.”
This is indeed a first and is part of the marketing campaign efforts Sealy is making for the launch of their latest mattress line.
A similar application is also going to be launched this week, in time for Valentine’s Day. “The Sealy In Bed Tagger app is a fun, subtle and engaging way to bring everyone closer by sharing a laugh together this Valentine’s Day. We want to celebrate with consumers that whatever you do in bed, Sealy supports it.”