With plenty of things consumers have to spend on these days, a new mattress may often be the last on their list of things to buy. So mattress companies are always coming up with ways to market their product by putting ads consumers see everywhere and all the time. For instance, notice how many mattress ads in magazines are today? The aggressive stance mattress companies take when it comes to advertising promotes a sense of urgency, thereby letting consumers decide on buying the product right away…right now. As a result, the ads have boosted sales of mattresses and remains one of the best marketing strategies for the industry.