Earlier, we featured the Love Mattress, a fresh design idea that seems to be embraced by many product site reviews so easily. Recently, Freshome was able to get hold of its designer to talk about his ideas. Here are the excerpts:

Freshome : We know that The Love Mattress is just a design concept right now, any chances to see the product in stores, or available somewhere?
Mehdi Mojtabavi : As you know there is a long way from conception to mass production. When a designer introduces a concept, it means there is no any similar product in the market. So you are not able to use other producer’s experiences. Mass Production itself has several steps from research to development and final engineering. Although Marketing planning can be done simultaneously, the whole process takes time any way. So be patient if you wish to have one.
Freshome : How did you get into furniture/product design? How you came to be a designer?
Mehdi Mojtabavi : From childhood I discovered my ability in art, and used to do painting, sketching, cartoon, music, and what ever I could do in that area. I even used to make some musical instruments for awhile and used to spend my weekends and summers working in a decoration workshop for 3 years. All of these were before my eighteen years old. During those years I was in love with architecture and I was waiting impatiently for entrance to the architecture academy. When I get familiar with industrial design, I found it more practical and suitable for me. Today, although I still like architecture and other arts, I love and focus on product design. I believe that product design is the most complicated field of design. In fact, more complication causes more enjoy.

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