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Las Vegas the Mattress Hub?

Some 15 very well-known bedding producers are found in Las Vegas and new bedding collections are supposedly found in this state constantly.

Sealy is promising a “major innovation.” Simmons offers new comfort options in its Beautyrest Black line. A new promotional and midpriced line is being launched by Serta’s owners. Spring Air is loaded, with four revamped bedding lines. And Leggett & Platt will show its high-end “smart bed,” which generated plenty of buzz at the recent Consumer Electronics Show.
Sealy is focusing on pressure relief. Its new innerspring mattresses deliver a combination of support and pressure relief, according to the producer. The company also is showing its latest Posturepedic TrueForm memory foam line and its latex SpringFree by Sealy Posturepedic line.
Sealy is giving its Stearns & Foster brand its own showroom — World Market Center B-1058. That producer is showcasing its high-end innerspring and latex bedding lines.
Simmons expands its successful Beautyrest Black line with the new Custom collection, offering custom comfort options, while the new Beautyrest NxG Series has advanced memory foam that Simmons says helps provide heat dissipation, quicker recovery and consistent comfort qualities.
Five Star Mattress (WMC A-742) is a new bedding brand being launched by the owners of Serta. That company has contracted with Serta for the production of its line of promotional and midpriced bedding. Retails range from $299 to $999. The Five Star line emphasizes value, with branded foam, heavier gauge steel, higher coil counts and special units.
Spring Air is introducing four new lines. The top collection is Chattam & Wells, which features European encased coil technology, in which one coil is encased inside another. The coils are arranged in a zoned design for additional comfort and support. Talalay latex quilting and Talalay latex upholstery also are used. Chattam & Wells, which will retail from $1,999 to $5,999, also features silk damask fabrics. The Nature’s Rest line, retailing from $799 to $2,499, is an eco-friendly collection with natural latex, natural fibers like cashmere and cotton, eco-friendly foams and a wood foundation, Spring Air said. Spring Air’s new Back Supporter line, retailing from $499 to $899, features the new Activ-Coil. The tempered coils are ergonomically zoned to provide extra support. The fourth new line at Spring Air is Four Seasons, which features the new Power Coil, a nine-inch coil, 50% taller than competitors’ coils, that was designed specifically for single-sided beds, Spring Air said. The Power Coil is used in an encased-coil format. The Four Seasons line, retailing from $799 to $2,499, also features latex and memory foams. The mattresses are foam-encased.