Premiere mattress manufacturer Lady Americana has announced that it is entering into a licensing deal with Southern Dreams which will be taking care of the distribution of the brand in the South Florida area.

On the partnership, Lady Americana president has expressed: “Florida is an exceptional market with a diverse and unique taste and we are delighted to partner with Southern Dreams. They are the perfect partner for Lady Americana®. Leo Echeverria, in addition to bringing a wealth of knowledge in mattress production and design also brings to the group one of the best reputations in the industry. We are very fortunate to be able to work with a man of his tremendous character”.

On the partnership, Leo Echevarria, President of Southern Dreams said: “For a company to grow this rapidly requires a visionary leadership with solid understanding of the industry and good judgment. And Mr. Tramel has provided both”.

Via LadyAmericana

Tags: LadyAmericana, Leo Echevarria, mattress, mattress-manufacturer, Mr. Tramel, South Florida, south florida area, southern dreams

This entry was posted on Wednesday, August 13th, 2008 at 7:33 am and is filed under MATTRESS Business, MATTRESS News.
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