As the President of Englander World Sleep Products licensee, Chuck Warshaver, have observed, the “green movement” is taking over the bedding industry. With the unveiling of their company’s newest organic sleep systems, the company is also committed to letting retailers know of its products “key components” which will certify the quality of their mattresses.

This is a move to guarantee to the customers products from Englander are really eco-friendly. “The consumer who wants organic products doesn’t want games. This is not a price issue, it’s an integrity issue”, says Wagner.

The company has named Tanya Houston as their Director of Marketing and Social Responsibility for World Sleep Products. She will head the company’s organic program which will be pushing for the term “BioComfort” to refer to their foams.

Via Furniture Today