On May 14-16, leaders of the mattress industry will converge in Naples, Fla. to attend the bedding conference sponsored by Home Furnishings Independents Association. Danny Seo, a famous green living advocate and the person behind Natural Care mattress (produced by Simmons), will be the headline speakerof the event to be held at the Ritz Carlton resort. He is expected to discuss about what going green should mean for the industry today.

Also expected to grace the event is Thom Winniger, a market strategist and author of the book, “Price Wars”. Other mattress marketing retail owners will also be sharing their success stories, providing a clearer picture on the state of the bedding industry today.

If interested in joining, contact Furniture Today: Meg Goldsby, at (336) 605-1066 or meg.goldsby@reedbusiness.com.