While other companies are struggling with keeping earnings steady in the current economic climate, raising their end product to cover costs, Five Star Mattress is actually considering cutting back the prices of their mattresses by as much as 32%, in an effort to be more competitive.

Says Five Star Mattress’ President, Donna Zett — “This is not a temporary rollback, but new, more competitive pricing that will rock the industry, providing higher margins for dealers than was ever thought possible. We are making a big push to gain additional business. We are the only producer in the industry that is lowering prices. We’ve got six months’ of experience under our belt. We know where the balance of our mix is. We can target the right prices at the popular price points.”

Five Star Mattresses are priced between $299 to $999. It is perhaps setting a new trend in the industry.

“We are making a statement. We are looking out for our dealers.” Zett adds.

Via Furniture Today

Tags: Donna Zett, economic climate, furniture, mattress, mattresses

This entry was posted on Thursday, July 10th, 2008 at 8:03 am and is filed under MATTRESS Business.
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