Temper-pedic today announced their newest reformulated mattress, The AlluraBed. It’s pillow-top, with an anti-bacterial and hypoallergenic cover. Foundation for the AlluraBed is in MicroSuede and the company is offering this for $4,399 with a 20year warranty.

“Nothing compares to waking up feeling healthy, refreshed and ready to start the day,” said Rick Anderson, president of Tempur-Pedic North America. “The comfort level attained by sleeping on The AlluraBed by Tempur-Pedic takes you there - every single morning.”

“Our sleep systems have become much more than just beds to sleep on,” added Anderson. “They have really become integral to a vital, healthy lifestyle. We are very proud of this legacy, which is enhanced with new products such as The AlluraBed by Tempur-Pedic.”

The AlluraBed by Tempur-Pedic is the latest addition to the company’s line of premium mattresses and pillows, widely regarded for delivering the restful, rejuvenating sleep long associated with a better quality of life and physical well-being.

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Godrej & Boyce, more familiar as manufacturer of top quality home products, is entering into mattress manufacturing with its frist rubberized latex and spring mattress, the Godreh Mattress. This new product is pitched as being stain free and the company also plans to introduce a comfort indicator for consumers to better choose their mattress range.

BHUBANESWAR: Godrej & Boyce, a part of the Godrej Group, announced its foray into the mattress industry here, with a comprehensive range of rubberised coir, spring and latex mattresses under the brand name of ‘Godrej Mattress.’

The company plans to corner 30 percent of the Rs 4,400-crore mattress market with the launch and subsequently be a market leader, said deputy general manager of the company’s market development interio division Jay Mitra while unveiling the products.

The launch coincides with the introduction of ‘Godrej comfort indicator’ which will help a customer choose the right mattress as per his choice of comfort. The comfort indicator is divided into softness (cushion) and firmness (support) for the entire range.

The other high point of the mattresses, he said, is that they are stain-free. Prices would range from Rs 200 to 1100 per square foot. Head, sales and services (interio), C S N Murty was present.

(Source)

Developed with the sleepers comfort and body type in mind, Spaldin introduces a host of new sleep system at the World Market Center in Las Vegas, the primary of which is one called the Vitario bed. It has 24 channels which a user may adjust according to their liking. The feel of the mattress actually modifies as the bed is adjusted.

Their Aircell soy mattress is from their eco-friendly line, vacuum packed and rolled for easy transport and storage.

Another adjustable bed, the Techno, supports horizontal movement, while its Gemini mattress is their portable variety which consumers can use while in transport.

(Source)

There’s nothing wrong with this bed. It was crafted exactly like that, with the middle part scooping down. In the 1930’s,  this bed was introduced as a way to support the body for better sleep and circulation. When not in use, it reverts back to its regular form. Pulling a chain from underneath it will collapse the middle part, to reveal the V-shape.

I guess the pitch didn’t pan out, for we no longer see a V-shaped bed these days, huh?

Via Keeleynet

A bed store with distributorship at Auckland, Hamilton, New Plymouth, Palmerston North, Wellington, Christchurch and Dunedin has been fined $26,400 by the Commerce Commission in New Zealand for putting products up on sale, claiming mark down prices, when these were in fact their regular prices.

Advek Holdings, trading as Back to Bed, was found guilty in Christchurch District Court on Monday of breaching the Fair Trading Act 12 times. Commerce Commission chairwoman Paula Rebstock said the retailer had advertised beds as being on sale when they were actually being sold for the usual price.

“Retailers that make misleading claims about the nature of sales not only harm consumers, they undermine the competitive process. Advertising sale prices that are no cheaper than every day prices can put [retailers] in breach of the Fair Trading Act.”

Advek Holdings ran an extensive campaign advertising beds at special prices in newspapers and on the radio between November 2004 and June 2005.

The advertisements claimed that consumers could make “massive savings” and that the retailer had “slashed prices” and offered specific percentages off the “normal” prices of its beds.

Via TV3 N