Temper-pedic today announced their newest reformulated mattress, The AlluraBed. It’s pillow-top, with an anti-bacterial and hypoallergenic cover. Foundation for the AlluraBed is in MicroSuede and the company is offering this for $4,399 with a 20year warranty.

“Nothing compares to waking up feeling healthy, refreshed and ready to start the day,” said Rick Anderson, president of Tempur-Pedic North America. “The comfort level attained by sleeping on The AlluraBed by Tempur-Pedic takes you there - every single morning.”

“Our sleep systems have become much more than just beds to sleep on,” added Anderson. “They have really become integral to a vital, healthy lifestyle. We are very proud of this legacy, which is enhanced with new products such as The AlluraBed by Tempur-Pedic.”

The AlluraBed by Tempur-Pedic is the latest addition to the company’s line of premium mattresses and pillows, widely regarded for delivering the restful, rejuvenating sleep long associated with a better quality of life and physical well-being.

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Godrej & Boyce, more familiar as manufacturer of top quality home products, is entering into mattress manufacturing with its frist rubberized latex and spring mattress, the Godreh Mattress. This new product is pitched as being stain free and the company also plans to introduce a comfort indicator for consumers to better choose their mattress range.

BHUBANESWAR: Godrej & Boyce, a part of the Godrej Group, announced its foray into the mattress industry here, with a comprehensive range of rubberised coir, spring and latex mattresses under the brand name of ‘Godrej Mattress.’

The company plans to corner 30 percent of the Rs 4,400-crore mattress market with the launch and subsequently be a market leader, said deputy general manager of the company’s market development interio division Jay Mitra while unveiling the products.

The launch coincides with the introduction of ‘Godrej comfort indicator’ which will help a customer choose the right mattress as per his choice of comfort. The comfort indicator is divided into softness (cushion) and firmness (support) for the entire range.

The other high point of the mattresses, he said, is that they are stain-free. Prices would range from Rs 200 to 1100 per square foot. Head, sales and services (interio), C S N Murty was present.

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One of the leading mattress manufacturers in the country is partnering with Danny Seo, known as the green living guru and host of HGTV’s Red Hot & Green, to bring to consumers a new line of mattress which will be known as The Nature Care line. The mattress line will be sold at JC Penney stores beginning this spring. Using natural latex and eco-friendly materials, Nature Care will have three types with a price of $1599.

“I know from experience that shopping for an affordable organic mattress can be daunting and expensive,” Seo said. “I’m excited about the partnership with Simmons and the opportunity to make an eco-friendly product available to consumers from a company they know and trust.”

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Developed with the sleepers comfort and body type in mind, Spaldin introduces a host of new sleep system at the World Market Center in Las Vegas, the primary of which is one called the Vitario bed. It has 24 channels which a user may adjust according to their liking. The feel of the mattress actually modifies as the bed is adjusted.

Their Aircell soy mattress is from their eco-friendly line, vacuum packed and rolled for easy transport and storage.

Another adjustable bed, the Techno, supports horizontal movement, while its Gemini mattress is their portable variety which consumers can use while in transport.

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In an elegant Arts & Crafts design which seems to have been inspired from 1th century artisans, the Mackintosh bed is one decorative but functional piece of furniture. Detailed designs and clean lines provides a strong statement of class and for support, the bed has 6 legs and steel frame.

Sold for #359.99 at Overstock